BUZZ - Citi Group upgrades Harley-Davidson rating to "Buy", pushing up the stock price
路透社2026/10/05 11:33October 5 – Shares of motorcycle manufacturer Harley-Davidson (HOG.N) rose 3.9% in pre-market trading to $25.50 after Citigroup upgraded its rating from "Neutral" to "Buy". "There was only a slight improvement in retail business in early 2026, but now momentum appears to be increasing; 2027 is expected to benefit from the launch of major new products, significant cost-saving measures, and potential earnings upside from LiveWire," said Citigroup. Citigroup indicated that the current stock price level before the release of Q3 earnings and guidance is a very attractive entry point for buying. The broker raised its price target from $31 to $33. Out of 17 brokers, 6 rate the stock as "Buy" or higher, 8 with a "Hold" rating, and 3 with a "Sell" rating; the median price target is $30, according to data compiled by LSEG. The stock currently trades at 14.71 times forecasted earnings per share for the next 12 months, well above the industry median of 8.41 times. As of the previous trading day’s close, HOG has gained 19.8% year-to-date.
October 5 - ** Motorcycle manufacturer Harley-Davidson (HOG.N) shares rose 3.9% in pre-market trading to $25.50 after Citigroup upgraded its rating from "Neutral" to "Buy"
** "At the beginning of 2026, retail business showed only mild improvement, but that momentum now appears to be strengthening; 2027 is expected to benefit from the launch of major new products, significant cost-saving initiatives, and potential profitability upside from LiveWire," according to Citigroup
** Citigroup says that ahead of third-quarter earnings and guidance, the current share price represents a very attractive buying opportunity
** The broker raised its target price from $31 to $33
** Of 17 brokerages, 6 rate the stock "Buy" or higher, 8 rate it "Hold", and 3 rate it "Sell"; the median target price is $30, per LSEG data
** The current price-to-earnings ratio for the stock is 14.71 times expected earnings per share over the next 12 months, well above the industry median of 8.41 times
** As of the previous trading day's close, HOG is up 19.8% year-to-date
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