Key Notes
- Bitplanet will deploy $40 million into Bitcoin, becoming South Korea’s first institutional BTC treasury.
- The firm’s debt-free strategy highlights a focus on sustainable, long-term growth.
- Asia Strategy Partners’ backing provides treasury expertise and credibility to the initiative.
South Korea has officially entered the corporate Bitcoin treasury race with the launch of Bitplanet, a newly rebranded financial firm that will deploy $40 million into Bitcoin BTC $112 735 24h volatility: 0.4% Market cap: $2.25 T Vol. 24h: $38.57 B purchases.
Announced during Bitcoin Asia 2025, the creation of Bitplanet marks the nation’s first institutional-grade Bitcoin treasury and signals a wider adoption of digital assets .
JUST IN: 🇰🇷 Bitplanet launches Korea's first global institutional Bitcoin treasury company. They plan to buy $40 million BTC. pic.twitter.com/yrIITHOB83
— Fiat Archive (@fiatarchive) August 28, 2025
A Debt-Free Corporate Bitcoin Strategy
Paul Lee, Co-Founder and Managing Partner of Lobo Ventures, revealed that Bitplanet was formed following the acquisition of a 62% stake in CoStack-listed SI provider SGA.
Within two weeks, the company will be rebranded and its $40 million allocation to Bitcoin will be deployed immediately, all without taking on debt.
Lee stated that this streamlined financial structure allows Bitplanet to pursue long-term growth without the risks of leverage, giving it flexibility in future treasury management.
From SGA to Bitplanet: A Strategic Pivot
SGA is already known for holding Bitcoin in its corporate reserves, but the rebranding confirms a much larger commitment.
The move, backed by Asia Strategy Partners through a third-party share placement, puts Bitplanet as South Korea’s first global institutional Bitcoin financial company.
Asia Strategy Partners has a history in treasury management and is expected to shape Bitplanet’s upcoming products and operational framework.
Growing Asian Appetite for Bitcoin Treasuries
In July, Nasdaq-listed K Wave Media disclosed plans for a $1 billion Bitcoin treasury backed by financing agreements with Anson Funds.
Meanwhile, Japan’s Metaplanet has been aggressively scaling its BTC holdings, recently unveiling a massive $835 million stock issuance to fund further Bitcoin purchases, further cementing Bitcoin’s position as the best crypto to buy in 2025.
*Notice Regarding Issuance of New Shares by way of International Offering* pic.twitter.com/wvvepNrXpH
— Metaplanet Inc. (@Metaplanet_JP) August 27, 2025
Bitplanet’s entry places South Korea firmly in this regional race for Bitcoin adoption as Asia becomes the new hub for institutional BTC treasuries.
Regulatory Backdrop: Stablecoins and Digital Asset Rules
Meanwhile, South Korea is also preparing to regulate its broader crypto market. The Financial Services Commission (FSC) is drafting a government bill, expected in October, to create a framework for won-backed stablecoins under the nation’s Virtual Asset User Protection Act.
The bill is set to establish rules for issuance, collateral management, and internal controls, providing a clearer structure for digital asset providers operating in the country.
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