Shark Tank Star Kevin O’Leary Expands to Bitcoin ETF

Kevin O’Leary, investor and TV show Shark Tank star, is expanding Beanstox, the company he co-founded, with new features that allow customers to invest in Bitcoin and gold through exchange-traded funds.

All trades and holdings remain within Beanstox accounts. This structure offers clarity and ease of use, especially for clients unfamiliar with crypto custody.

CEO Says Assets Offer Inflation Hedge

Beanstox CEO Connor O’Brien announced the launch of the new ETF system. According to the press release, it gives investors a simple way to hold alternative assets. Customers can begin investing with as little as $20.

“Bitcoin and Gold can respond differently than traditional investments to market conditions such as inflation. That difference can help with portfolio diversification. We’re making it possible for clients to do this easily, and without needing to be experts.”

Kevin O’Leary, co-founder and chairman of Beanstox, also commented on the expansion. He is widely known as “Mr. Wonderful” on Shark Tank, a TV show where entrepreneurs give business presentations to angel investors. O’Leary said, “By investing in Bitcoin and Gold using ETFs in a Beanstox account, investors could benefit from additional diversification.”

Kevin O'Leary's Beanstox now brings everyday investors a straightforward way to add Bitcoin and Gold to their portfolios; no wallets, vaults, or guesswork required. With automated investing, clients can start small and grow over time.

— Beanstox (@beanstox) August 28, 2025

The company also noted that Premium subscribers can now choose the iShares Bitcoin Trust (IBIT) and iShares Gold Trust (IAU). Importantly, they face no trading commissions or extra costs.

O’Leary Projects Bitcoin at $250,000 in 2025

O’Leary has significantly shifted his views on Bitcoin in recent years. Although he once called it “garbage,” he now says crypto-related assets, including coins, tokens, and platform stakes, represent nearly 20% of his portfolio.

In June 2025, speaking at the Consensus conference in Toronto, O’Leary urged faster regulation and warned that the industry had “hit a wall on assets under management.”

Moreover, he argued that only decisive action by Congress—such as passing the GENIUS Act—can unlock what he described as a trillion-dollar opportunity.

He also predicted that Bitcoin could reach $250,000 by 2025, underscoring his bullish outlook despite earlier skepticism.

Corporate Shifts Under Regulatory Change

The move comes as institutional interest in digital assets grows under clearer regulatory conditions. The US and European frameworks have signaled support for regulated access to crypto markets, paving the way for mainstream adoption.

Beanstox, registered with the Securities and Exchange Commission, provides advisory services alongside brokerage services from DriveWealth LLC, a registered broker-dealer and member of FINRA/SIPC.

Beanstox is a Boston-based fintech platform that simplifies investing for retail customers through ETFs and automated portfolios. The firm positions itself as an accessible entry point into diversified investing with transparent costs and user-friendly tools.