Tether-backed Rumble will debut Bitcoin tipping for its 51 million monthly users in December

Nasdaq-listed video streaming platform Rumble (ticker: RUM) will roll out crypto-based tipping for its 51 million active monthly users in mid-December, the company announced during the Plan ₿ Forum in Lugano, Switzerland. 

Rumble Wallet, a non-custodial wallet built into the platform, will soon support payments and tips in Bitcoin, Tether's USDT stablecoin, and Tether Gold (XAUT), according to Rumble's website. The feature is expected to launch in December of this year.

Lawyer and content creator David Freiheit was the first to receive a Bitcoin tip, Rumble said on X. The company is also offering users a chance at winning 1 BTC through a promotional sweepstakes that runs until the end of October. 

Tether, the stablecoin giant that owns about 48% of Rumble following last year's $775 million investment in the company, developed the feature in partnership with Rumble. Its CEO, Paolo Ardoino, recently said the firm will leverage its connections with Rumble to promote adoption of its U.S.-compliant stablecoin, USAT. (Its flagship stablecoin, USDT, does not comply with the U.S. GENIUS Act regulations.)

"The aim there is to prove how we can convert [Rumble's] 51 million [monthly] active users, mostly in the United States, to use stablecoins within the U.S., the most sophisticated country nation for financial rails," Ardoino said on a panel at Singapore's Token2049 conference. 

Rumble also holds 210.8 BTC worth about $23.6 million as part of its Bitcoin treasury strategy, according to BitcoinTreasuries.net data.