American Rebel Light Beer and Wil Fischer Distributing Forge Powerful Missouri Partnership to Expand Distribution Footprint

NASHVILLE, TN, Feb. 13, 2026 (GLOBE NEWSWIRE) -- American Rebel Beverages, a subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), today announced a new distribution agreement with Wil Fischer Distributing, one of Missouri’s largest and most respected Anheuser-Busch wholesalers. The partnership significantly expands American Rebel Light Beer’s presence across Missouri’s south-central, southeast, and northwest regions, reinforcing the company’s execution-driven, “Distributor-First” growth strategy and accelerating its multistate expansion momentum. 

, reaching approximately 900,000 residents in markets including Springfield, Branson, the Ozarks corridor, and up through Northwest Missouri. This powerful combination positions American Rebel Light Beer for accelerated retail availability, increased consumer trial, and long-term growth across Wil Fischer’s extensive mix of chain retailers, independent stores, and on-premise accounts.

said Andy Ross, Chief Executive Officer of American Rebel Holdings, Inc. (NASDAQ: AREB). “I . Together with Wil Fischer’s strength and network, we’re charging forward to put American Rebel Light Beer in the hands of patriots across Missouri and beyond.”

Founded in 1966 by Wil and Vera Fischer, Wil Fischer Distributing has grown from a modest Springfield-based operation into one of the Midwest’s premier beverage distributors. Over nearly six decades, the company expanded from selling 211,000 cases with a five-person team to

– a more than 23-fold increase. This explosive growth was fueled by strategic acquisitions that broadened its Missouri footprint (such as expanding into St. Joseph and Poplar Bluff), and today Wil Fischer operates with over across multiple state-of-the-art facilities and a portfolio of capable of launching new products at exceptional speed and scale.

Wil Fischer’s distribution network now spans a broad multi-region territory covering key Missouri markets. Its reach includes metropolitan hubs and communities in South-Central Missouri, the Branson/Lake of the Ozarks area, and an extensive stretch of Northwest Missouri counties reaching toward the Iowa and Nebraska borders. In the St. Joseph area alone, Wil Fischer serves approximately 500 retail accounts across 18 counties, while its Springfield headquarters anchors dense coverage in Greene, Christian, Webster, Taney, Stone, and surrounding counties. This footprint – encompassing roughly 900,000 residents – combines heavy chain store penetration, strong independent retailer relationships, and a robust on-premise (bars and restaurants) presence. It’s exactly the mix needed to ensure

across urban and rural markets.

Wil Fischer has a proven ability to execute at the highest level, making them an ideal partner to drive results for American Rebel Light Beer. The company leverages modern digital ordering tools and deep-rooted retailer partnerships to maximize efficiency and market penetration. With a track record of relentless focus on retail execution and decades of market dominance, Wil Fischer’s execution-first culture consistently delivers growth for the brands it carries. Simply put, this partnership is more than a distribution deal – it’s a

t.

As part of the Wil Fischer partnership, American Rebel Light Beer is expected to gain regional brand support at

– one of Missouri’s premier outdoor entertainment venues. This historic amphitheater (capacity 9,000–11,000), originally opened in the 1950s and reborn in 2021, draws massive crowds to high-energy country, rock, and patriotic music events. It offers an ideal platform to launch American Rebel Light Beer to freedom-loving, outdoor enthusiasts in a lively, all-American atmosphere. The venue’s seasonal concert lineup, national touring acts, and heavy foot traffic will provide American Rebel Light Beer a powerful stage for consumer sampling, brand-building, and fan engagement throughout the summer and fall.

said . This agreement is another key milestone in our Distributor-First expansion strategy, and we expect it to meaningfully strengthen our retail availability and consumer reach across the state.”

A dedicated American Rebel Light Beer brand activation at Black Oak Amphitheater is slated for Spring 2026, with an official announcement coming in April. This strategic presence at an iconic venue will significantly boost American Rebel’s regional visibility and encourage trial among thousands of attendees. By embedding the brand in Black Oak’s big-ticket events and patriotic celebrations, American Rebel Light Beer is strengthening its connection with target consumers and accelerating market penetration in Missouri.

To honor the United States’ upcoming 250th birthday, American Rebel is launching the

– a limited-edition release of American Rebel Light Beer that celebrates 250 years of American independence. Bold patriotic icons adorn each can, including the company’s “EST 1776” emblem, making the Patriot Pack’s packaging a collectible tribute to America’s 250 Birthday. This special release reflects American Rebel’s core mission by filling a void in the domestic beer market for a brew consumers can enjoy as Andy Ross and his team proudly proclaim. Hitting shelves in spring 2026 (in time for Memorial Day and July 4th festivities), the Patriot Pack will give Americans a unique way to toast freedom during the nation’s 250th Birthday summer celebration.

American Rebel Light Beer is a premium, domestic light lager brewed with an uncompromising commitment to quality. Unlike many mass-produced light beers, it contains no adjunct corn or rice fillers – only all-natural ingredients – resulting in a smooth malt flavor and a crisp, clean finish. Brewed with a cold, extended fermentation process for maximum clarity and taste, American Rebel Light Beer delivers a full-flavor refreshment with a lighter body. Each 12-ounce serving comes in at roughly , , and only , fitting a “better-for-you” light lager profile without sacrificing character. By providing this level of quality and drinkability, American Rebel Light Beer lets consumers enjoy a classic American brew that aligns with their tastes and their values.

Beyond its formulation, American Rebel Light Beer proudly embodies a

. From the “EST 1776” crest on every can to its moniker as the brand celebrates the core values of Freedom, Life, Liberty, and the pursuit of the American Dream. It inspires its patriotic consumers to in their love of country.

Since launching in April 2024, American Rebel Light Beer has rapidly expanded into 18 states, propelled by an aggressive distributor-first expansion strategy and a commitment to partnering with best-in-class wholesalers. With this momentum and its ever-growing network of top-tier distributors,

Consumers can look forward to finding the special-edition cans in stores starting mid-May 2026. Once released, the Patriot Pack will be available until October 2026 – or while supplies last – giving Americans a chance to celebrate Independence Day and beyond with

in hand.

 

 856368007461 
 PATRIOT12PACK 
 12 × 16oz cans

is a diversified patriotic lifestyle company founded by CEO Andy Ross – originally known for its branded safes and personal security products – that has expanded into the beverage, apparel, and accessories markets. In 2024, the company introduced , a premium domestic light lager that has since launched in multiple states and is quickly gaining recognition as American Rebel Light Beer is brewed all-natural and without adjuncts, delivering a crisp and refreshing taste that resonates with consumers’ values of freedom and quality. Headquartered in Nashville, Tennessee, American Rebel Holdings continues to champion patriotic principles through its products, branding, and community engagement.

With the introduction and rapid growth of American Rebel Light Beer—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer—the Company continues to execute its

across the United States and is leveraging its brand position as “America’s Patriotic Brand™ to build a scalable national platform across multiple consumer categories.

American Rebel Light Beer is a premium domestic light lager—crisp, clean, all-natural, and bold—crafted for beer drinkers who want full-flavor refreshment with a lighter feel. With approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light is brewed without corn, rice, or added sweeteners that are common in many mass-produced light beers. Since its launch in April 2024, American Rebel Light Beer has rolled out in 18 states and continues to expand nationwide as America’s Patriotic, “healthy-for-you” light beer brewed for patriots who love this country. Anchored by its signature brand statement

it celebrates freedom, Life, Liberty, and the pursuit of the American Dream, inspiring consumers to Stand Tall, Stand Proud, Be Loud.

Headquartered in Nashville, Tennessee, American Rebel Light Beer is proudly served in leading honky-tonk establishments up and down Lower Broadway, bringing patriotic refreshment to the heart of Music City. The brand pursues a Distributor-First growth strategy, prioritizing strong partnerships with leading wholesalers to rapidly expand retail and on-premise availability, accelerate placements in chains and key accounts, and build nationwide momentum through consistent execution and consumer access.

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