Publicis spends $2.2 billion to acquire LiveRamp, aiming for a lead in AI data marketing
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Glonghui, May 19|French advertising group Publicis Groupe has announced it will acquire the US data collaboration platform LiveRamp in an all-cash transaction, with the deal valued at approximately $2.167 billion based on enterprise value; in terms of equity value, the transaction is about $2.546 billion. Publicis will acquire LiveRamp for $38.50 in cash per share, representing a 29.8% premium over LiveRamp’s closing price on May 15. Publicis stated that the acquisition of LiveRamp will accelerate the group’s strategy in data collaboration and AI agency services, helping clients connect fragmented data and build more intelligent, measurable, and privacy-compliant marketing systems.
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