Starting at 4.35 million! Ferrari’s first electric vehicle unveiled
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Glonhui, May 26|While European and American carmakers are scaling back their electric vehicle transition efforts, luxury sports car brand Ferrari, the highest-valued carmaker in Europe, has officially launched its first model in company history without an internal combustion engine. According to media reports, at a press conference in Rome, Ferrari confirmed that the starting price of the Luce electric vehicle in Italy is 550,000 euros, which is about 4.35 million RMB. “Luce” means “light” in Italian, carrying the connotation of “illuminating the road ahead” or “seeing the dawn”. As a key factor raising market expectations, Ferrari invited legendary Apple designer Jonathan Ive and his design firm LoveFrom to lead the project. Unsurprisingly, the car is covered with the iconic Corning glass seen on iPhones, with large glass elements covering the entire upper body and the dashboard interior. Luce is also Ferrari’s first five-seater model and comes with a hatchback design.
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