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Facing increasingly fierce competition, McDonald’s launches a new global growth strategy to win back customers.

Facing increasingly fierce competition, McDonald’s launches a new global growth strategy to win back customers.

华尔街见闻华尔街见闻2026/06/01 19:39
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This new program, referred to by the company as "McDonald’s > NEXT," is built on four main pillars: an all-new restaurant design, tastier food and beverages, consumer-led innovation, and enhanced customer service. Against the backdrop of high oil prices and years of elevated inflation, major food and beverage brands are vying for a shrinking customer base, and this growth plan has been launched in response to these conditions.
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