Netflix leverages AI to help users cope with content overload
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Glonghui, June 4th|Netflix Chief Product and Technology Officer Elizabeth Stone stated that the company is leveraging artificial intelligence to help users cope with content overload. Speaking at a technology conference in San Francisco, Stone explained that generative AI capabilities will provide users with a "more personalized, interactive, and immersive" experience when deciding what entertainment content to watch. Stone noted that Netflix has now integrated generative AI and natural language processing technologies to determine what users currently want to watch. She added that the company is testing a voice user interface and other experimental projects, combining users’ viewing preferences and history with trending factors, to help the platform deliver highly personalized recommendations.
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