Starbucks increases investment in the Indian market: plans to open 100 new stores annually, with CEO stating "expansion takes priority over profitability"
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Glonghui, June 18 — Despite facing adjustment pressures in its global operations, Starbucks is hitting the accelerator in the Indian market. The coffee giant’s joint venture with Indian conglomerate Tata Group, Tata Starbucks, plans to add 50 to 100 new stores annually in India. Although Tata Starbucks is still operating at a loss, CEO Sushant Dash made it clear the company will not “sacrifice growth for profitability.”
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