a16z crypto Partner: Industry communication should avoid exaggerated language to prevent the "cry wolf" effect
Foresight News reports that Paul Cafiero, Partner on the a16z crypto marketing team, stated in a post that external communications in the crypto industry are generally in an “all hands on deck, high volume” mode: every product launch is packaged as a milestone, every competitor is accused of forgery. This continuous exaggeration leads audiences to lose the ability to discern important information. He recommends that project teams should exercise caution with absolute terms like “historic” or “first,” let data and real progress speak, maintain a baseline of silence, and only raise their voice at genuinely important moments, so that they will be truly heard when it matters.
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