Amazon Prime Day Moved Up to June; Average Order Value Decline Highlights Signs of Weak Consumer Demand

```htmlGelonghui June 29 | Amazon has moved Prime Day earlier this year, from July to June, to accommodate busy holidays such as the World Cup and the 250th anniversary of US independence. Data shows that Prime Day spending exceeded $26.4 billion, up 9.3% year-on-year, but the average order value was lower than last year. Experts warn that the types of purchases and the lower average order value highlight the weakness of US consumers, as people are turning to discounted daily necessities, indicating increasing financial pressure.```