ORANGE JUICE completes $40 million financing, with Grupo Salinas founder Ricardo Salinas serving as cornerstone investor

According to Odaily, Bitcoin treasury startup ORANGE JUICE announced on July 15, 2026, that it had completed a $40 million funding round, with Grupo Salinas founder and chairman Ricardo Salinas serving as cornerstone investor, and participation from Bitcoin investors such as Jeff Booth and Lyn Alden.

ORANGE JUICE plans to acquire small businesses with annual cash flow between $1 million and $10 million, allocating part of retained earnings for new acquisitions and purchasing Bitcoin. The company stated it will make minimal use of debt and equity issuance, relying primarily on operating cash flow growth.

Ruben Zweiban will serve as operating partner responsible for daily operations; he previously worked as an investment banker at BofA Securities, an equity research analyst at JPMorgan Asset Management, and was chief investment officer at a billion-dollar private multi-family office. The company also plans to seek a public listing in the future.