Mattel expands WWE toy deal to include Lucha Libre AAA licensing partnership

Reuters2026/07/23 19:30

By:Reuters

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Mattel struck a multi-year global licensing deal with WWE to add Lucha Libre AAA Worldwide to its WWE action-figure portfolio.
New AAA action-figure line launches in fall 2027, extending Mattel’s wrestling collectibles beyond WWE-branded talent.
Mattel Creations will debut a made-to-order Mr. Iguana figure at San Diego Comic-Con as the first product tied to the agreement.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Mattel Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202607231530BIZWIRE_USPR_____20260723_BW204993) on July 23, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Mattel expands WWE toy deal to include Lucha Libre AAA licensing partnership

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