Meta Seen With Strong 2Q Ad Revenue -- Market Talk

1431 ET - Meta looks poised for another round of strong quarterly results, with advertising revenue likely nearing the high end of the company's guidance, Deutsche Bank analysts say in a note. "Our ad checks were overwhelmingly positive," the analysts say, noting stronger trends in conversion and advertiser return on investment, as well as sustained benefits from Meta's AI-driven ranking, retrieval and campaign automation investments. Additionally, the economic backdrop seems to have improved from the weakness the company embedded in its original forecast, they say. The analysts project Meta will report quarterly revenue of about $60.5 billion, which they say is modestly above consensus and close to current buy-side expectations, which are approaching the high-$61 billion range. (kelly.cloonan@wsj.com)

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July 24, 2026 14:31 ET (18:31 GMT)