According to reports, Apple is making privacy protection the core of its smart glasses strategy to differentiate itself from competitors.

Glonhui, July 27th｜According to market sources, Apple (AAPL.US) is making privacy protection the core of its smart glasses strategy to differentiate itself from competitors and address consumer concerns about AI-driven wearable devices equipped with cameras. Previously, Apple delayed the launch of smart glasses partly because the company wanted to further refine product design and relevant privacy policies. Currently, Apple plans to debut the product at next year's Worldwide Developers Conference in June, with expectations to release it to consumers as early as the end of 2027.