Assurant report shows German consumers demand transparency, control in connected tech adoption

Reuters2026/07/30 08:38

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Assurant’s 2026 Global Connected Consumer Trends Report flagged Germany as a steady connected-tech market with a Technology Sentiment Index of 63, near the global average.
Survey data showed 77% of German consumers said connected technology has improved their lives, alongside rising expectations for transparent pricing and reliable performance.
Customizable device protection emerged as a demand driver, with 82% more likely to buy or keep a plan when it is flexible.
Brand impact also strengthened, with 80% saying customization improves brand perception as AI-enabled devices raise product complexity.
Support preferences skewed toward self-service, signaling pressure on providers to deliver streamlined digital help while maintaining user control.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Assurant Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202607300438BIZWIRE_USPR_____20260730_BW938507) on July 30, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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