Cricut Q2 2026 profit jumps as IEEPA tariff refunds, royalty settlement lift margins, company says

Reuters2026/08/04 22:15

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Cricut posted Q2 2026 revenue of $156.3 million, down 9%, citing a tougher comparison from tariff-related pull-forward demand a year earlier.
Platform revenue rose 5% to $85 million as paid subscribers increased 3% to just over 3.1 million; ARPU climbed 5% to $56.37.
Products revenue fell 22% to $71.3 million on lower volumes and promotional pricing, despite double-digit cutting machine sell-through growth led by Joy 2 and Explore 5 bundles.
Gross margin widened to 74.5% on $17.9 million of tariff refunds and a $6.4 million release of royalty-related reserves; net income was $39.1 million.
Management expects platform revenue to grow sequentially through 2026, with typical seasonal subscriber softness in Q3, while remaining profitable each quarter.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Cricut Inc. published the original content used to generate this news brief on August 04, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Cricut Q2 2026 profit jumps as IEEPA tariff refunds, royalty settlement lift margins, company says

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