Enjoei outlines marketplace commission-based model and omnichannel strategy in corporate presentation
Reuters2026/09/03 23:58- Enjoei outlined 2026 priorities in its 2Q26 institutional presentation, targeting faster marketplace inventory growth, higher seller quality, stronger conversion, tighter cost discipline.
- Online marketplace described as a C2C platform funded by seller commissions, with shipping charged to buyers; part of freight costs subsidized.
- Active buyers totaled 1.1 million in 2Q26.
- Physical-store strategy shifted to performance and maturation, aiming to maximize profitability per unit through operating-model fine-tuning.
- Network included nine operating stores, split between three company-owned in Sao Paulo, six franchised across several Brazilian cities.
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