Magnite Expands Partnership With ITN for Local TV Advertising

08:52 AM EDT, 09/10/2026 (MT Newswires) -- Magnite (MGNI) said Thursday it expanded its partnership with ITN to bring AI-powered capabilities to local linear TV advertising. The company said ITN's seller agent will be integrated into its Orchestration platform in Q4, allowing buyers to generate forecasts and media plans, review campaigns and activate local TV advertising more quickly. The companies will combine ITN's NXTv infrastructure with Magnite's ClearLine platform to streamline local TV buying for traditional and digital-first advertisers, Magnite said. Shares of Magnite were down 1.8% pre-bell Thursday.