Comscore partners with datafuelX to integrate measurement currency into TV, CTV planning workflows

Bitget2026/09/23 16:00

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Comscore signed a national data-integration partnership with datafuelX to embed its measurement data into forecasting, pacing, posting workflows.
Integration targets seamless adoption of Comscore currency for linear buying on advanced audiences, age-and-gender demographics within existing planning systems.
Comscore OpenAP advanced-audience segments will be available through datafuelX starting in Q3 2026.
First client integrations went live last month, expanding measurement optionality for network groups without rebuilding internal workflows.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. comScore Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202609231200PRIMZONEFULLFEED9832604) on September 23, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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Comscore partners with datafuelX to integrate measurement currency into TV, CTV planning workflows

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