GEN Restaurant Group expands distribution via UNFI deal with SoFi Stadium, Olé City Market
Bitget2026/09/24 12:31- GEN Restaurant Group expanded distribution for its ready-to-cook Korean BBQ meats through new accounts with Vallarta Supermarkets, UCLA dining, SoFi Stadium.
- SoFi Stadium, UCLA placements mark GEN’s first entry into live entertainment venues, university foodservice channels for its consumer packaged goods business.
- SoFi Stadium sources product via GEN’s national distribution agreement with United Natural Foods, extending access to additional retailers and venues.
- Rollout lifts GEN’s retail footprint to more than 2,000 U.S. locations, strengthening its at-home sales channel alongside its restaurant base.
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