Yokohama Rubber joins ITOCHU-led PROJECT TREE to boost natural rubber supply chain traceability
Bitget2026/09/25 01:01- Yokohama Rubber joined ITOCHU-led PROJECT TREE to improve sustainability of natural rubber through blockchain-based supply-chain traceability.
- Commercial-vehicle tires using PROJECT TREE natural rubber began supplying FamilyMart-operated fleets as project-supported tires on Sept. 25, 2026.
- Move targets EU Deforestation Regulation compliance ahead of its Dec. 30, 2026 effective date for natural rubber due diligence.
- Natural rubber makes up about 30% of tire raw materials; tires account for about 70% of global natural rubber consumption.
- Yokohama Rubber cited existing traceability steps including FSC Chain of Custody certification, RubberWay Geo-Mapping, and support for Thai smallholders.
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