Comcast Broadband Net Adds Likely to Worsen Amid Competition, KeyBanc Says

11:51 AM EDT, 09/25/2026 (MT Newswires) -- Comcast's (CMCSA) Q3 broadband net additions are likely to worsen amid incremental competition pressures, KeyBanc Capital Markets said. Comcast's view that competitors' $30-$40 monthly 1-gigabyte offers are "irrational" suggests the company is unwilling to match those offers, which could introduce incremental churn. If the company begins matching offers, it could be dilutive to average revenue per user, analysts wrote Thursday. The company is scheduled to report its Q3 results on Oct. 22. The incremental pressure on broadband net additions compared with expectations in Q3 will likely carry into Q4, and it is unlikely that connectivity & platforms EBITDA improves in Q4, as the company does not adjust restructuring charges, according to the note. KeyBanc downgraded the stock to underweight from sector weight with a price target of $18 per share. Comcast's shares were down more than 2% in Friday trading. Price: 21.67, Change: -0.46, Percent Change: -2.08