Braze signs strategic collaboration agreement with AWS on AI-powered customer engagement
Bitget2026/09/29 13:06- Braze signed a strategic collaboration agreement with AWS to expand AI-powered customer engagement tools using AWS infrastructure.
- Deal integrates Amazon Bedrock into BrazeAI Agent Console to scale generative AI marketing workflows.
- Collaboration supports global expansion on AWS, including availability in Asia Pacific regions Japan and South Korea for data residency needs.
- Procurement via AWS Marketplace remains a focus; Braze reported AWS Marketplace sales up more than 80% year over year in fiscal 2026.
- Agreement was announced at Braze’s Forge 2026 conference in Las Vegas, running Sept. 28-30.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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