PepsiCo Extends Beverage Deal With Taco Bell -- WSJ
Dow Jones2026/10/22 15:03By Laura Cooper
PepsiCo has tightened its relationship with one of its most important food service clients, Taco Bell.
The food and beverage company said it has extended its agreement to supply Pepsi, Mountain Dew and other beverages at Taco Bell locations across the U.S. for the next 11 years. Taco Bell will also pour Pepsi products at its locations across Ireland, The United Kingdom and Thailand.
One drink that emerged from the partnership is Mountain Dew Baja Blast, which has grown to become a $1 billion brand for PepsiCo.
The news comes after KFC--once owned by PepsiCo--announced it would sell Coca-Cola products across the U.S.
This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).
(END) Dow Jones Newswires
October 22, 2026 11:03 ET (15:03 GMT)
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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