Selling Insider Information? Trump’s Truth Social Launches Paid API for Wall Street, Offers “Millisecond-Level” Trump Post Delivery

Trump's media company is turning the President's own social media posts into a business.

Trump Media & Technology Group (TMTG) announced on Thursday that it plans to launch a real-time data product called "Truth API" on August 1, selling a direct data feed of posts from the Truth Social platform to investment institutions. The primary target customers are algorithmic trading firms. The company stated that some clients have already expressed purchase interest, but did not disclose their names.

TMTG interim CEO Kevin McGurn said in a statement, "The market is already moving along with Truth Social posts." Truth API will offer a direct, authorized, real-time data stream of the platform’s most market-influential posts, while also advancing the company's strategy to monetize proprietary assets through high-margin, recurring revenue streams.

He expects this product to become a "meaningful recurring source of revenue for the company, creating lasting value for shareholders."

The launch of this new product has also sparked external legal and ethical concerns about government officials monetizing the actions they perform in public office.

The news has not boosted the company’s stock price; as of press time, TMTG fell 8.4% during Friday’s trading session.

The Market Value of Trump’s Posts Drives New Product Launch

The core appeal of the Truth API lies in Trump's own posts. Since the launch of Truth Social in February 2022, Trump has used it as his main channel for direct written communication.

During his second term, Trump announced dozens of major policy adjustments or military actions on the platform, and related posts have repeatedly caused noticeable volatility in the stock market.

For algorithmic trading companies, where millisecond-level information advantages equate to significant commercial value, this type of data feed has direct trading application scenarios. Application Programming Interfaces (APIs) are widely used in technology and finance for data distribution; government agencies such as the Department of Labor and social media platform X already provide similar products.

TMTG positioned the Truth API in its announcement as a "high-margin, recurring revenue stream," but did not disclose specific pricing.

Conflict of Interest Controversy Emerges

The key controversy raised by this business model is: Can government officials privately monetize the informational value generated by their public office actions?

Former U.S. Securities and Exchange Commission (SEC) attorney and head of the financial industry non-profit Healthy Markets Association, Tyler Gellasch, commented that there is no doubt about the market’s demand for faster access to Trump’s posts. However, “the real issue is, when it comes to any kind of government official, can they themselves monetize that value?”

Trump indirectly holds about 53% of TMTG through a trust. The trust is managed by his eldest son, Donald Trump Jr., and was established in December 2024, one month before Trump’s official inauguration, at a time when concerns about potential conflicts of interest were already rising. As of Thursday's close, Trump’s stake was valued at over $1 billion.

TMTG Accelerates Business Diversification

Truth API is one of several recent diversification attempts by TMTG.

The company has already ventured into streaming media and cryptocurrencies and last year reached a merger agreement with a nuclear fusion company—a move that puts the President’s company in competition with other developers, while the nuclear fusion energy sector is receiving both policy support and regulatory attention from the Trump administration.

Truth Social itself has seen limited user growth, and the company as a whole remains unprofitable, with Trump’s posts being its main source of traffic.

Kevin McGurn described Truth API as a strategic component in commercializing "proprietary assets," but this positioning—defining the public statements of a sitting President as a salable "proprietary asset"—is itself at the core of external criticism.