US Stock Market Movement: Victoria’s Secret surges on September 28—Fashion Show Attracts Traffic, Store Openings in China, and Performance Growth

Victoria’s Secret September 28 Surge Interpretation

Keywords: Fashion show traffic, store openings in China, performance growth

1. On September 28, the company turned the Victoria’s Secret Fashion Show from a single event into a series of ongoing content, planning to expand its reach through offline viewing parties, live streaming on YouTube, and social media platforms; the previous fashion show drove higher-than-expected customer acquisition and product demand. In the second quarter of fiscal year 2026, new customer acquisition achieved high single-digit growth, with particularly strong performance among customers aged 18 to 24.

2. On September 25, the company opened its Huaihai flagship store in Shanghai, covering categories such as lingerie, sleepwear, beauty, and fragrance; as of fiscal year 2026, the company's China business revenue reached HKD 2.799 billion, up 42.4% year-on-year, with net profit at HKD 525 million, a year-on-year increase of 513%.

3. On September 3, the company announced net sales of USD 1.611 billion for the second quarter ended August 1, an increase of 10% year-on-year, with adjusted earnings per share of USD 0.95, and raised its fiscal year 2026 net sales target to USD 7.10 billion to USD 7.18 billion, adjusted operating profit to USD 560 million to USD 590 million, and adjusted earnings per share to USD 4.45 to USD 4.70.

(Disclaimer: This content is collected and summarized from publicly available information by AI technology and is for reference only. It does not constitute investment advice.)